Change Magic Book

"The Evolutionary Approach to Change Engineering & Organisational Problem Solving"

Change Magic Book by Peter Freeth

Change Magic is more than a book - it's a methodology, a mindset for creating effective organisations that adapt and evolve to exploit a changing environment.

Change Magic is the antidote to the corporate change management culture that seems to be the only solution on offer. Why keep changing your organisation? Have you any idea how much money a change management program costs? And have you any idea how few people really make any lasting changes as a result?

Don't change - adapt, evolve and succeed.

Change Magic is based on some simple yet pervasive guiding principles including Darwin's theory of evolution by natural selection and the application of NLP (Neuro-Linguistic Programming) to an organisational model. In the past, some people have used NLP with the people in an organisation; Change Magic is very different - it applies NLP's systemic change toolkit to the fabric of the organisation itself.

Systemic change toolkits such as NLP have been refined over many decades in personal change applications such as coaching and therapy. Always, the objective is to integrate the 'problem' into a balanced system rather than trying to fix one part of the person's behaviour.

Organisational change consultants frequently look for problems, fix those problems and then fail to address the side effects of change. In fact, when you change one part of an organisation you change the whole organisation, so change can only be introduced systemically if you want the change to take place easily and permanently.

What happens when balanced systems change systemically? They adapt - they evolve. Organisations that survive for hundreds of years do not change, they adapt. Adaptation is a specific process that enables an organism or organisation to constantly take advantage of its environment.

So, Change Magic is both a toolkit and a story about organisations that survive by adapting. By reading it, you will absorb the attitude necessary to encourage systemic adaptation. By becoming a Change magician, you will focus on what the organisation needs to become, not on the change itself.

Change is just a transition. It is not an excuse for an elaborate project with slogans, mugs and people seconded from their jobs. Change is simply difference - it is not an end in itself. Perhaps the most important aspect of Change Magic is to focus on the future, not on the past or on the change process. By setting a clear direction for the future, change will happen in ways you could not have planned for. Therefore, clear communication of what the organisation is to become, and what people have to do differently, will generate new behaviour that in turn leads to new beliefs, new attitudes, new culture and an organisation that adapts to change in the world around it.

Don't read another change management book. Prescriptive change models are just generalisations of what worked for someone else, in a different organisation in the past. Change Magic helps you to develop your own change management skills, not to read about someone else's.

Change Magic is not a theory. It is the result of the author's practical experience in organisations undergoing rapid and constant change, both as an observer and as a participant. Change Magic is real life - not what the books tell you.

"Effective, efficient and easy organisational change – without even noticing that you were ‘doing’ it? Now that’s magic! Forget your MBA case studies – this works without perfect hindsight. Freeth has replaced Drucker, Peters and Covey et al as the ‘must read’ for anyone wanting to perform business magic" David Nicoll, Consultancy Director

“A refreshingly different and effective approach to organisational change. A must read for anyone involved in consultancy, HR or change management” Michael Beale, International trainer and business coach

"Just thought I'd drop you a line to say I've had a look at your book - it's really good and encapsulates an awful lot, very well, in non NLP-er terms. Well done!" Gerry Merrison, Manager

"I've read Change Magic and think it's brilliant....Take care, keep writing more fab stuff and as Tony Robbins would say - Keep stepping in the puddles" Bridget Marchi, Coach

Change Magic chapter list

Why It Pays To Be Curious – My Promise To You

Look, I know some people are glad to pay good money for the cutting edge information I’m sharing yet there are others who need to make every penny count. So I’m willing to extend my usual “no quibble” Salad Guarantee and make you a simple promise so that you don’t have to take a gamble.

If for whatever reason you are not absolutely delighted with the results you get from this book then you can return it within 30 days for a full refund.

So you see, there’s no financial risk whatsoever which means you can invest in the “Change Magic” book right now with absolute confidence you’re making the right decision.