Metaphorically Speaking 3 CD Set

“When I Really Began To Master
The Ultimate Hypnotic Pattern…
Magic Started To Happen”

Read on to discover THE secret pattern used by masterinfluencers, charmers and leaders throughout the ages…

Top salespeople, great political leaders, wildly successful motivational speakers… they all have a secret.

It’s the same ‘secret’ used by the greatest hypnotherapists, the most elegant communicators, and the most effective coaches.

The advertising industry regularly uses this ‘secret’ to induce a powerful sense of desire and get people to buy the product.

It is used to influence us all the time, and yet, most people aren’t even aware of it!

The fascination for me began when I was in high school learning French. Our goal when we went into class was always the same: to get the teacher to tell us stories.

You see, French lessons were a bit dull, but his stories about his exploits as a young man were risqué and exciting! Of course, we couldn’t just say, “Tell us a story!” so instead, we’d ask questions that would get him into the state where he suddenly found himself wanting to tell stories.

The first time this happened, I noticed how the atmosphere in the room changed the moment he began recounting his tale…

Everyone started to sit back, relax, and enjoy the journey he was taking us on.

Telling Stories!

But, as you’ll discover when you read on… there’s more to it than that!

What Does A Canary Have To Do With Computers?

When you stop to think about it, you’ll realise that metaphors are all around you. In fact, as I explored the subject more deeply, I discovered that metaphors are part of the structure of how every human being thinks… but that’s another story.

You see, as I started to explore the incredible power of stories and metaphors, I also began to discover the amazing things you can do with them.

Back in 1996, I started reading my first book about NLP and Hypnosis. I found the ideas and concepts fascinating, and immediately started looking for practical ways to use them in my work and elsewhere in my life.

At the time, I was working as a project manager, running multi-million pound organisational change programmes and putting in 80 hours or more a week. As a colleague used to say, “I was busier than a one-armed wallpaper hanger.”

So, I was constantly on the lookout for approaches that could help me be more effective and get even better results and….

Metaphor seemed to have it.

Now, the first time I deliberately used a metaphor to create a certain effect was when we’d just launched a business critical global computer system, and a part of the processing was crashing on a nightly basis. The IT Director called me into his office, and demanded to know what was wrong with the piece of processing.

I explained, “The process is in place to ensure that all the thousands of transactions we deal with each day are correctly balanced before posting them to the general ledger.”

He looked at me blankly, then asked again what was wrong with it.

Analytical explanation had been of no use.

So I said, “There’s nothing wrong with it – it’s like the coalminer’s canary.”

“Oh, I see. Well that’s different” he said, and relaxed visibly. “How long will it be before everything’s OK?”

In case you were wondering…

Coalminers used to take a canary down into the coal mine with them. If the canary died, the coalminers knew there was gas in the mine, and they had to get out. He understood the metaphor instantly, and we were able to move on.

I was absolutely amazed! What looked like it was going to be a tedious, hour long grilling by the IT Director ended up being resolved easily in only a few minutes.

I said to myself, there and then…

“You have to do whatever it takes to become a master of metaphor.”

The technique I used is called reframing, where you use metaphors to change the meaning of something instantly in someone’s mind.

By the way…

In NLP terms, I use the term metaphor ‘loosely’ to cover many things including Metaphors, Similes, Stories, Anecdotes, Tall tales, Factual explanations, and even Jokes!

A university lecturer would probably have words with me over definitions, but I think it’s more important to be able to do this stuff than it is to use the precise, theoretical, grammatical definitions.

Can Mastering One Little Thing Really Do All This?

Here are some of the things you can do with metaphors once you know the secrets of how to use them:

• Instantly put people at their ease and quickly build rapport

• Massively increase your ability to connect with whoever you’re speaking to (great public speakers, hypnotherapists and salespeople can all do this)
• Help people decide to take action and make changes that count
• Build a reputation as someone who can really help your clients

(do this and you’ll always be in demand which means higher fees and greater respect)

• Effortlessly captivate people’s attention and get them to become utterly fascinated.
• Speak directly to the unconscious mind – the source of so much power and possibility
• Illustrate points effortlessly, allowing you to develop your reputation as a clear thinker and a superb communicator
• Get people to take off their armour and open up their mind
• Easily get rid of objections and close the deal – leading to better client relationships and greater prosperity
• Change the meaning of literally anything
• Covertly tell someone what to think about something, allowing you to guide their thought process very precisely (btw – this is the ultimate influence and negotiation technique – I once used it to get a 50% pay increase!)
• Induce trance in your listeners to make them more suggestible and use this for anything from persuasion to helping clients learn more deeply
• Have more satisfied clients, great word of mouth, and increased fees!
• Do covert changework and healing, leading to much greater flexibility as a coach or therapist (as well the benefits that go with that kind of reputation)
• Elegantly distract the conscious mind and say, “I want to communicate directly with your unconscious mind!” so you can guide the person’s attention in the direction you want to take it

Who Should Want To Master The Art of Metaphor?

While metaphors are incredibly valuable for anyone involved in management, communication or the area of influence, they are absolutely indispensable for coaches, hypnotherapists and other people-helpers.

Here’s what Steven Heller, Ph.D (top hypnotherapist) said in his superb book “Monsters & Magical Sticks: There’s No Such Thing As Hypnosis”:

“It is my belief that all presenting problems and symptoms are really metaphors that contain a story about what the problem really is. It is, therefore, the responsibility of the therapist to create metaphors that contain a story that contains the (possible) solutions. The metaphor is the message…Hypnosis is, in and of itself, a metaphor inside a metaphor…”

It seems that Milton H Erickson MD (aka “The Miracle Worker”) had a similar view, and pioneered the use of metaphor in hypnosis. Any analysis of the ‘greats’ of NLP will show extensive use of metaphor throughout their work.

Metaphorically Speaking…

Recently, I decided to start sharing my knowledge of metaphor with other people, and created a one-day training course called ‘Metaphorically Speaking’. The training was sold out, and we made a high-quality audio recording of the day.

Every time I run a training programme, people often ask me: “What are the secrets of metaphor?” and I get many emails asking me when we’re going to be producing a product that can help you learn to use metaphors, quickly and easily.

So, I’m delighted to announce that:

“These audio-recordings are finally ready!”

Here are just a few of the things you’ll get with this three-hour, unabridged recording of the entire training:

• Hear me guide the group through a physical metaphor helping you to get comfortable with the unfamiliar.
• Notice how I use metaphors throughout the training, so you get tons of examples and demonstration.
• See how you can use metaphors to deliver outrageous messages to people (you’ll hear the story of how I was able to shout at a group of company directors to “Stop hesitating and take action now!” just by choosing a relevant business metaphor.
• Understand the real definition of metaphors and how you may already be better at them than you think!
• Learn how to generate incredibly powerful metaphors on the fly, by mastering lateral chunking, the key to swift and simple “metaphor generation”
• Discover how I used a metaphor to get a 50% pay increase – that’s when I knew this stuff really works!
• Easily achieve group rapport, and get everyone to relax (you’ll hear how I used this with an incredibly nervous and frightened group of civil servants to get them to really buy in to my training)
• Learn why stories and metaphor are at the heart of how every human being thinks
• Find out all about “The Hero’s Journey”, the metaphor that is present in every single person’s nervous system (George Lucas knew about this and used it to make more than $110,000,000 with the original movie Star Wars!)
• Be confident to use metaphors in business meetings and other situations where saying, “Let me tell you a story” just isn’t going to cut it.
• Discover the 3 keys that make your stories incredibly compelling (Alfred Hitchcock was a master of all three!) – once you learn these, you’ll have people on the edge of their seats, just waiting to hear what you say next!
• Tap into the incredibly powerful “Me too” phenomenon, which all people do, and which you can use to get people to experience whatever you want them to.
• Learn the secrets of “Shallow Metaphor”, the key to irresistible communication with the unconscious mind.
• Hear me do “conscious / unconscious disassociation” one way to use a technical description in order to guide people straight into trance!
• Be aware of “age-appropriate metaphors” (you’ll also hear how I used a metaphor with my four year old daughter to instantly stop being afraid of “monsters”)
• Use metaphors as the perfect ‘camouflage’ for experimenting with NLP language patterns. They won’t even see you coming!
  
  

  “Jamie. Just wanted to thank you for the time we spent together on Monday. I can honestly say it was the most helpful, relevant and effective coaching/training/therapy I have ever had by some way. Great to meet you and look forward to a continued relationship. Cheers, Rob” Rob Taylor, Head of Field Sales, Caudwell Communications

  
  
• Learn how to “stack realities” (also known as “nesting loops”), one of the most magical ways you can use stories to put people into deep trance.
• See how TV documentary makers manage to make the dullest of dull –interesting
• Learn how to create your own stories about anything!
• Discover why you are actually a better story teller than you realise and how I know this is true without hearing you say a word!
• Realise how you can create a metaphor for someone’s problem – the first step to helping them realise the solution.
• Use Milton Erickson’s “My Friend John…” technique and see why it’s easier than you think to tell a story that’s relevant to any situation
• Use “Quotes” to give people precise commands that they’ll follow without ever realising it was actually YOU who said: “You should do it…”
• How to use the power of authority – even when you don’t have any yourself!
• Learn the amazing technique for “Saying the Unsayable” (I’ve used this in countless situations to deliver messages that were necessary but not ‘politically correct’)
  

“Jamie's approach has enabled me to reach greater understanding and skill in NLP, through lots of guided practice in small groups. If you want a clear and engaging way to learn NLP here it is.” Christopher Davies, Trainer & Coach

 

They Liked It and So Could You

Now, it would be easy for me to say, “This recording is the fastest way you’ll learn how to become a master of metaphor” or “All my clients have gone on to do wonderful things with the material you’ll get from this audio” but I don’t expect you’ll be willing to simply take my word for it.

So, instead here’s a selection of praise from people who attended the training:

“The more I learn the more I see the relevance in all areas of life, not just business. Life changing stuff!” Guy Peters, Project Manager

“Very useful day. I learned things I can put into practice straight away.” Paul Browning, Marketing Specialist

“A great day of intensive training, and a lot of fun too.” Dave Rose, Hypnotist & NLP Master Practitioner

Who Is This For?

I’ll start (as usual) by saying who it isn’t for.

This recording isn’t for people who just want the
theory but don’t want to get their hands dirty.

Only purchase this product if you want to develop real skills. People who work in the area of change or are studying it will obviously benefit, including NLP Practitioners, therapists, coaches, trainers, doctors, consultants and the like.

In fact, whether you’re an absolute beginner, or a licensed NLP Trainer, you’ll find gems here that you can put into practice right away and start seeing results.

Why It Pays To Be Curious – My Promise To You

Look, I know some people are glad to pay good money for the cutting edge information I’m sharing yet there are others who need to make every penny count. So I’m willing to extend my usual “no quibble” Salad Guarantee and make you a simple promise so that you don’t have to take a gamble.

If for whatever reason you are not absolutely delighted with the results you get from this audio then you can return it within 30 days for a full refund and you even get to keep the valuable ebook as my gift to you.

So you see, there’s no financial risk whatsoever which means you can invest in the “Metaphorically Speaking” audio programme right now with absolute confidence you’re making the right decision.

The salad guarantee:

If you are not delighted with this product then just return it within 30 days for a full, no-quibble refund. The manual is yours to keep as our gift to you.