Tip# 222 - Language for
Results - Part 4
- The Benefit of Benefits -
27th September, 2007
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Bye for now!
Jamie Smart
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This Week's Tip...Language
for Results - Part 4 - The Benefit of Benefits
People don’t want things & experiences so much as the benefits those things
& experiences will give them (or the nasty “unbenefits” they will help them
avoid). In this article, I’ll let you in on some of the most powerful ways
to use language to convey benefits to people.
Imagine how good you'll feel when you _____.
The
unconscious doesn't distinguish between a real experience and a vividly
imagined one. So engage their imagination! Imagine how good you'll feel when
you're relaxing by the pool in your very own villa. Imagine how good you'll
feel when you have finally resolved this productivity issue. Imagine how
good you'll feel when you've proved to yourself that you can use these
patterns skilfully.
1) Identify a
situation where you’d like someone to do something or move in a certain
direction. Common examples are sales, management, parenting, etc. Then ask
yourself, “What’s in it for them?” Figure out some potential benefits to the
other person (Tip: It’s only a benefit if they perceive it as a benefit!)
This may not be relevant to you, but [benefit].
When I say this may not be relevant to you, you start to pay close
attention so you can check whether it is or not. Plus, if I say it may not
be relevant, some people go "Oh yeah? Maybe it is relevant!" This may not be
relevant to you, but our clients typically get 20% more sales by using our
services. This may not be relevant to you, but studies show that when you
buy this car, you're getting the safest vehicle on the road. This may not be
relevant to you, but our research suggests that people become far more
influential when they use these cards regularly.
You may already be aware of [benefit].
You
may already be aware of it, and you may not. Either way, I'm presupposing
the "it" is true. You may already be aware of our award-winning customer
service. You may already be aware of the sense of accomplishment you'll get
from doing this job. You may already be aware of the amazing results you're
going to get from mastering this pattern.
[Time in the future], when you're [enjoying a benefit], you'll look back
_____.
When you invite a person to project into the future, it changes the way they
frame the present. In six months time, when your earnings have increased by
25%, you'll look back at today and feel relieved that you made the right
decision. A month from now, when you're relaxing by the pool under a clear
blue sky, feeling the warmth of the sun on your body, you'll look back on
this moment and wonder why you were even concerned by the slightly larger
price tag.
You
can find these questions and 48 more of the best hypnotic language patterns
I’ve found on our Irresistible Influence Cards. These are one of our
most powerful card decks, & are available until 21st October at a
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To find out how you can take advantage of our special launch offer, save
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Click here for the 5 Card Deck Bundle
Have a great week!
Jamie Jamie Smart
director of training
jamie.smart@saladltd.co.uk
If you have found this tip useful, please share it with any friends, family, colleagues and associates who you think will be interested. You are welcome to reprint it (with copyright and subscription information) and continue to enjoy the tips. I am always grateful for any comments, criticisms or other feedback that you may have. Please send them to jamie.smart@saladltd.co.uk
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