Salad’s corporate expansion

We are currently looking at ways to systematise the way we do business at a corporate level.  We are concentrating on a few key industries where we have either had previous success or are looking to break into certain markets that both interest us and seem profitable.  These are a few supporting measures we are taking:

Our corporate website is being designed and should be up and running by the autumn.

We are putting together some fantastic case studies which will be available online and as documentary evidence to take to clients.

We are building our word of mouth presence with various networking events and looking at putting a corporate referral system in place.

Salad’s public client list

Our client list in the public arena is many and varied.  We have all sorts of people attending our trainings from advertising and media executives to life coaches and housewives.  We are hoping to grow the number of our clients, but still keep the feel of our business intimate and friendly.

Salad’s public expansion

We are moving heaven and earth to turn the public face of Salad into one of the most recognised and respected training companies in the country.  Our focus is on the welfare of our clients and we are putting many things in place to grow and maintain that bond.  These are a few of the things we are working on:

• We are building forums on our website where people can meet and exchange information

• We are growing our online archive of searchable NLP material

• We are building an online glossary of NLP terms for ease of reference

• We are launching our new voucher referral system whereby people can invest in our Salad bank and get free trainings

• We are creating a range of trainings for all budgets and timetables.

• We are creating a business where we are always contactable by members of the public, so they can actually speak to us rather than a machine.

• We are growing our range of products to support those who want to learn at home and try before they buy.

Why Salad?

At Salad we understand that anyone can set up a company, but not everyone can do it well.  Anyone can sell anything, from soup to nuts, but not everyone does it well.

At Salad we believe that what we do, we do very well already, but there is always room for improvement.  We are committed to creating and maintaining a company which is constantly growing and improving both internally and externally.

We understand that in order to maintain our excellence we have to have happy, loyal clients who are supported by an equally happy and loyal staff.

What makes Salad different from other companies is our vision.  It is not just a vision that encompasses our business, it is a vision about what life can be like, an understanding of what is possible for every single individual on this planet, and it underpins everything we do.

We picked the name Salad because it represents freshness, life, organic growth and something that is good for you, and if it’s good for you, then it’s good for me too.

Salad and you

We believe that every individual can have whatever they want in this world, and that includes you.

We believe that your primary job while you are here on this planet is to find out what you want to do and make it happen.

We are all on that journey at Salad, both as individuals and united as a company.  While you work for us our aim is to balance your needs as an individual with our needs as a company without either one of us feeling short changed.

Salad mission

Those who work for Salad are part of an organic, dynamic organisation whose core goals are to promote abundance, flexibility, reciprocity and love (love of self, family and community).  We expect nothing less than to change the world by changing the way people do business together.

Salad philosophy

1.      Do what you love

All of us who work at Salad have at some time in our lives done jobs that were either a daily grind or just plain awful.  We did those jobs for a myriad of reasons, from working our way up the corporate ladder to knowing that we needed to pay the bills.  All of us have dreamed of something different, something better, a world where we could do what we enjoyed doing and get paid a good wage for it.  Sometimes those dreams seemed either a long way off or plain impossible.

We are now incorporating that dream into the heart of how we do business.  By employing people who feel the same way and trying to make their dreams a reality too, we will create a company which is dynamic and successful without having to sacrifice our ideals to an outmoded belief that in order to be the best someone else has to suffer the worst.

It is not only our employees who we encourage to ‘do what you love’ but also our clients.  We choose the trainings we do carefully and train people with the intention of helping them find their true path in life and how to access whatever happiness means to them.

2.      Be who you are

We noticed that when we used to go to work we were required to be different people than when we were at home.  We felt that we had to adopt a work persona, which we put on when we got dressed for work in the mornings and shucked off when we got home at nights.  We felt that that persona was not always comfortable to wear, that we had to suppress certain parts of our personality or behaviours in order to fulfil our role, whatever that might be.  It meant that we began to feel unbalanced as people and that sometimes, even if we didn’t particularly like the role we were playing at work it would be harder and harder to discard it at home, so that we never completely relaxed.  Sometimes our working life would negatively affect our relationships with our children or friends or spouses and we began to resent it.

Salad believes that if our employees are happy, then our clients will be happy too and the best way to make that happen is to allow people to be exactly who they are.  We work in partnership with everyone involved in Salad so that everybody has the opportunity to express themselves fully and understand that their needs are being listened to and met.

If we can be who we are then we can work with our clients congruently and build a stronger bond of trust with them.  If they can clearly see who we are and what we are doing then there will be no fear that they are being deceived in any way, whether it be through the fees we charge or the trainings we offer.  If we can create an honest, open working atmosphere our clients can only benefit and respond in kind.  They will begin to understand that within the protective atmosphere of Salad that they too can learn to be who they are fully and without fear.

3.      Have it all

At Salad we believe in abundance.  Abundance means that there is enough of everything for everybody from love to wealth and back.  We do not believe in competition because the very act of competing posits the idea of scarcity, that there are only a limited number of prizes up for grabs.

We believe that a company stands and falls by the quality of its products, its performance and its philosophy.  If we are happy, if our employees are happy and our customers are happy then that is all that matters to us.  Consequently we believe it is totally possible for us and everyone connected to us to have everything that they want all the time.  The secret is knowing what you want and how you will know when you have it.  These are questions that we ask at Salad on a daily basis.  Once we have ascertained those two key pieces of information we can do anything we set our minds to.  We also understand that the answer to these questions may change on our journey to the goal and we are fully prepared to be flexible in our approach to both our own needs and the needs of our clients.

4.      Go there first

At Salad we believe in and embrace innovation.  We want to push the boundaries of what is considered possible as individuals and as a business.  We believe that nobody can truly know what they are capable of until they have had experience to back it up.

People are wonderful, creative and amazing beings.  We can all think of times when we have witnessed individuals or groups of people doing the most miraculous things, things we never previously thought were possible.  Salad aims to make the miraculous an every day occurrence.  We have a vision of the way life can be and we intend to do everything we can to make that vision a reality.

5.      Unconditional reciprocity

We define reciprocity as give and take, as a way of balancing our requirements as a company with those of the individuals who make up the company, and the clients we work for.  It also has wider implications for us in terms of our commitment to growth in the community in which Salad exists.

If we want to get better at what we do both within our company infrastructure and without in terms of what we offer our clients, we recognise that we must constantly look at what we are giving out in terms of our beliefs, where we are focusing our energy,  and what we are offering our employees and our clients.  We want people to feel that when they work for or with us that we are genuinely serving their needs and that this is our primary concern.

We believe that reciprocity is not always a straightforward ‘you scratch my back, I’ll scratch yours’ equation.  We do not want people to think that every time we give them something that we want something immediately in return, except when the bills need paying!  That sort of thinking creates a debt of obligation which can be uncomfortable and stressful for all concerned.  We do not want people to feel that they owe us anything.  We want people to actively want to give us what they have just as we do for them, with no strings of obligation attached.

We have coined the term ‘unconditional reciprocity’ to get to the heart of our thinking.  We are setting up a system whereby we can give freely of what we have, understanding that our return may not come from the individual or company that we have given to and that it is unimportant.  The very act of giving unconditionally means that somehow, somewhere we will receive what we need when we need it.  We are safe in the knowledge that we will always be provided for.

As we grow as a company in terms of our power, influence and economic status we intend to enlarge and promote our commitment to unconditional reciprocity and it will always be as important to us as our other business activities.

We believe in the simple equation that whatever we give freely and generously with no thought of immediate gain will come back to us tenfold in an abundance of ways that we could never have thought possible when we first set out to give.  We know that if we can do one tiny thing to make a difference in the wider world with true generosity of spirit that its knock on effects will be miraculous and benefit us all.

6.    Flexibility

Reciprocity is a part of our wider belief in the principle of abundance.  Flexibility is the other critical aspect of that principle.  If there is going to be enough of everything for everyone we have to make sure that we are giving as much as we are getting to ensure that the movement of dynamic energy which supports us is flowing clearly.

We understand that to move is to live.  Change is what enables us to live fully.  This wisdom is a key part of our fundamental comprehension of what life is.  If beings do not evolve they die out, if trees do not learn to bend with the wind they snap.  From the minute each one of us is born we are constantly growing, changing and learning.  Our cells are endlessly renewing themselves, our bodies constantly regenerate.  This is vital to our bodily health, and at Salad we understand that mental change is as vital to our emotional health and we embrace it fully.

We celebrate our ability to be flexible.  The most flexible part of the system is the one that is able to adapt best and survive longest.  We are not interested in always being right, we are interested in always learning so that we can pass on that learning to others.  We know that there is no such thing as failure.  Everything we do is a success as long as we learn from it and use that learning wisely and well.  Whatever we fear we acknowledge and use as a springboard for creativity and positive change.  Nothing is ever wasted at Salad.

We are also aware that the learning process is reciprocal and that if we are doing our job correctly we learn as much from our clients and employees as they do from us.  Fostering that atmosphere of mutual exploration and investigation means that we can have long and happy relationships with everyone we work with, at whatever level.

We encourage flexibility in the way we work with our employees and their needs, in the way we work with clients, in the way we use the feedback we receive and in the way we have set up our core business structure.  It mirrors our belief in flow and movement, feedback and reciprocity and is something which is eternal and unbreakable.  It is a tangible expression of the Salad community that exists now as something small and will grow to become a world of change.  It echoes and endorses our belief in a circle of trust which binds us all together for the common good.

7.    At Salad we work together for the best interests of the individual

At the moment Salad is a small company and we have the luxury and time to be able to make this statement true.  We know that businesses often start with the best of intentions and as they get bigger their philosophy comes a poor second to their profit margins.  It is usually the case that when they get to be giants of industry and need to manage their marketing and PR more effectively that mission statements become suddenly important again.  These stated beliefs are often driven more by the needs of the marketing manager than out of any true feeling on the part of the people in the company.

At Salad we know that we are what we believe.  If we are to be congruent, believable and trustworthy, if we are going to change the world, it won’t be because of a book we sell or how much money we can throw at the problems of the world.  If that were possible it would have been done before now.  We know that true change comes from within, from what we feel to be real.  We have committed our vision to paper because it is at the heart of everything we do and at Salad we are all about heart.  We will change the world, we are already changing the world because we are doing what we love, we are being who we are and we know that we can have it all, and so can you.